Rather than choices, decisions are now the tool with which movement can be achieved — bringing into focus that which is internal, guided and actively fostered by a process which is an external realisation of the former. In this way, we see that it is possible and desirable to act upon matters, rather than having them work on matter without regard for the effects, causes or implications.

Simply Superior now gives the possibility of becoming aware, within a framework, of what decisions can be made, and provides clues as to where to start looking to find how they can be made.

Simply Superior is a messenger between the two worlds, bringing together disparate talents, technical abilities and aspirations, and allows communication in a sense of the word much deeper than normally applied.

It's easy to suppose that the words contained within these pages contain several recipes for various dishes — Simply Superior is the restaurant where they are served, and has the kitchen where they are prepared. Not only does Simply Superior look after the staffing and ambience, but creates an atmosphere that serves to promote care in presentation, quality, behind the scenes and on the table. The supplies of ingredients are overseen with vigour, the seasons and their available produce is taken into account, and the miracle of the renewal of life is allowed to enter.

We invite you to notice that all this is not merely words, but actions and the things that make them happen, too!